I’m a journalist, editor and creative team leader; also a big fan of the semicolon.
I currently lead communications and brand at Humanise, a collective of eight independent creative and communications agencies. I help shape how we tell our story, both as a group and as individual voices, across a fast-growing ecosystem.
Before that, I was Director of Communications and Marketing at L’Éloi, a production company representing some of Canada’s most original image makers. I led a full brand repositioning, refreshed all communications channels, and helped define strategic growth plans for each artist.
Earlier, I spent six years as a Creative Director at Sid Lee, building storytelling strategies for brands like Air Transat, Samsung, CN and the Heart and Stroke Foundation. I also helped create a global campaign for Hyundai and the UN Development Programme, which won a SxSW Innovation Award in 2023 and was shortlisted for a Cannes Lion.
My roots are in journalism. Over 15 years, I worked as a reporter and editor for leading Canadian media outlets. As Editor-in-Chief of enRoute, I led the magazine to international recognition from Monocle and was named Editor of the Year in 2018 by the Canadian Society of Magazine Editors.